The quite extraordinary story of the Danish Agriculture Minister who blew the whistle on his own uncooperative veterinarians and exposed excessive antibiotic use with names, addresses, a league table and even an interactive map identifying the farms.
The exposure may have caused fury in Denmark, but it worked.
A lot less antibiotics are being used in Danish pigs.
Embarrassment and public exposure worked to curb an over privileged dangerous drug pushing veterinary industry.
We could do with such an unconventional Minister in Britain, and elsewhere. He got things done and deserves the praise.
The industry who complained bitterly about his unorthodox exposure, now rush to associate themselves with a success story, even arranging for it to be "leaked" into the English language media.
You can read the hilarious original story here
Now we get the latest instalment - mechanical translation - link to publisher