This is all part of a new regime to make veterinarians
responsible for their actions.
In Britain, the poor little flowers were complaining that these big
burly farmers were bullying them to prescribe excessive antibiotics, because
they had read advertisements in the farming press.
That’s another excuse for over prescription, and resultant risks to human health, shot down and the British government gets the blame for delay, yet
again, from the EU:
"the UK did not "correctly
transpose" the EU Directive..."
Antibiotic advertisements banned in UK
19 Oct 2012
The advertisement of antimicrobial medicines to
farmers in the UK will be banned from 2013 in a bid to reduce antimicrobial
resistance in humans and animals.
The change comes as a result of the European
Commission's view that the UK did not "correctly transpose" the EU
Directive which prohibits the advertising of certain medicinal products to the
general public...