This is all part of a new regime to make veterinarians responsible for their actions.
In Britain, the poor little flowers were complaining that these big burly farmers were bullying them to prescribe excessive antibiotics, because they had read advertisements in the farming press.
That’s another excuse for over prescription, and resultant risks to human health, shot down and the British government gets the blame for delay, yet again, from the EU:
"the UK did not "correctly transpose" the EU Directive..."
Full report from Pig Progress here
Antibiotic advertisements banned in UK
19 Oct 2012
The advertisement of antimicrobial medicines to farmers in the UK will be banned from 2013 in a bid to reduce antimicrobial resistance in humans and animals.
The change comes as a result of the European Commission's view that the UK did not "correctly transpose" the EU Directive which prohibits the advertising of certain medicinal products to the general public...